By harnessing the power of technology and social behaviour, we have created a personalization-powered, community-driven e-commerce platform with more than 75 million community members. We want to drive the Salesforce ecosystem across both B2B and B2C operations. You will ensure the platform delivers real business value, optimizes cross-functional processes, and builds stakeholder engagement throughout the organization.

You will have the mandate to drive change, experiment with new solutions, and set the standard for leveraging Salesforce on a global scale-up
As our Lead Salesforce Product Owner at Vivino, you will drive our Salesforce ecosystem, shaping its use across our B2B and B2C operations. This isn't just about managing a platform; it's about ensuring it delivers real business value, optimizes cross-functional processes, and builds strong stakeholder engagement across the entire organization. You will be the one to define the vision and roadmap, ensuring every change has a clear purpose and a measurable impact on our business. You will be reporting to our VP of Operations. The role is based in Copenhagen, Denmark, where you will lead a six-person team.

Your primary responsibilities will be to own and manage the Salesforce platform's product lifecycle, from vision to delivery. A key part of your success will be measured by your ability to:

• Set a clear product vision and roadmap for Salesforce across core business areas, including B2B Commercial Operations and B2C touchpoints
• Prioritize features, user stories, and platform improvements based on business impact and own the backlog
• Lead Agile ceremonies like planning, demos, and retrospectives to ensure a continuous and efficient delivery process
• Lead and manage the Salesforce team, including people development and performance.
• Convert complex business needs into actionable user stories with clear acceptance criteria.
• Deliver measurable process automation and efficiency gains, to reduce manual work by 20%
• Lead change management and communication to increase adoption and awareness, with a target of 80%+ Salesforce adoption across our Customer Service, Sales, and Operations teams
• Implement new business-critical use cases in Salesforce that lead to tangible improvements in efficiency, decision-making, or revenue growth
• Build strong stakeholder relationships to ensure alignment and adoption, and collaborate on integrations with third-party tools (like CRM, billing, and accounts receivable platforms)

A strong business mindset and understanding of how Salesforce drives value across operational and commercial functions
While we prefer not to confine anyone within rigid categories, we imagine you will thrive and succeed in this position if you can showcase your experience or aptitude for many aspects outlined below.

Beyond your professional experience, you are the kind of person who is driven to make a real impact. You are assertive and proactive in your work, always focusing on how to deliver tangible value. You thrive on improving processes and are flexible and supportive when navigating change in a fast-paced environment. Your strong business mindset helps you understand how Salesforce can truly empower our teams, and you are a collaborative partner who can engage and align stakeholders to build a clear and transparent roadmap. You are passionate about continuous improvement and staying on top of the latest Salesforce releases and capabilities to ensure we are always at the forefront.

Furthermore, we would think you can demonstrate the following:

• Several years of experience as a Product Owner, Business Analyst, or in a similar role with responsibility for Salesforce solutions
• A strong understanding of Agile delivery models and proven experience in building and managing backlogs
• The ability to translate complex business needs into scalable Salesforce solutions across multiple domains
• Proven experience in managing cross-functional stakeholders, communicating at senior levels, and facilitating collaboration is essential
• Strategic thinking and prioritization skills to balance competing demands and own product decisions in a dynamic, fast-paced environment.
• We imagine you are a Certified Scrum Product Owner(CSPO), Salesforce Admin, or relevant cloud certifications

Working at Vivino
Working at Vivino is challenging, fun, and rewarding. We have an incredible, multicultural, and international work culture where we take care of and look out for each other. We appreciate new ideas and encourage everyone to bring them to the table. We are not afraid to make mistakes as long as we take ownership, learn from them, and support one another in continually improving. We have a lot of fun at our weekly Friday bar, and Copenhagen's social committee hosts regular events.

Who are we?
TRUSTED BY MILLIONS TO DISCOVER AND BUY THE RIGHT WINE EVERY TIME

Vivino is the world's largest online wine marketplace and the most downloaded wine app, powered by a community of millions. Vivino's unique wine shopping experience leverages community data to suggest personalized wine recommendations for each user. In addition to making wine discovery fun and effortless, Vivino is the best place for wine drinkers to buy wine. The Vivino app is available for download on Android and iOS devices.

We are a fast-paced, growing team with offices in San Francisco, California, and Copenhagen, Denmark. We also have teams worldwide in the UK, Netherlands, Italy, Spain, Germany, France, Ireland, Australia, and Hong Kong.

Our team is passionate about our core purpose - to empower people everywhere to enjoy wine to the fullest. We do that every day by building technology and leveraging data that puts the power back in the hands of the consumer. We do not see wine as a commodity but as an offering of a cultural experience that was once out of reach for many but is now open to everyone.

Our five core values are:

• Always Strive for Better
• Work Together
• Earn and Offer Trust
• Be Approachable
• Lead with Data

Commitment to diversity and inclusion
Vivino is an equal opportunity employer and prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin or ancestry, age, disability, marital status, veteran status, or other characteristics protected by applicable law.

 
Application deadline: October 26, 2025