By harnessing the power of technology and social behavior, we have created a personalization-powered, community-driven e-commerce platform with + 70 million community members. Being a marketplace with merchants across the globe selling more than 500.000 different wines on our platform, we should have something for everyone's taste. We just need you to help us connect the dots.

Focus on Premium free-to-paid ratio, premium churn, premium revenues, downloads and sign-ups

Reporting to our Chief Marketing Officer and located in our Copenhagen office, you will join a marketing department with highly motivated colleagues across different marketing areas. We aim to show how effective marketing can be when we use the vast amount of data we have from our Vivino app and website.

We seek a dynamic and results-driven Product Marketing Manager to join our growing team. In this pivotal role, you'll be at the intersection of product, marketing, and commercial strategy, driving the success of our premium and freemium user experiences. You'll be instrumental in crafting compelling product propositions, unifying our marketing channels, and, ultimately, driving revenue growth.

Furthermore, you will be responsible for:

•  Building a cohesive user experience that supports and strengthens the premium and freemium experience while balancing our commerce efforts
• Work cross-functionally to tie together and coordinate product, marketing, commercial, and engagement initiatives to support the overall marketing plan
• Develop and integrate our product proposition across platforms from a creative, communicative viewpoint while taking a customer-centric approach
• Work closely together with commercial leads to support expected revenue growth
• Connect our marketing channels—performance marketing, CRM/Push, and web app experience—to create a unified platform experience
• Communicate our premium and freemium features to our users, focusing on the relevance of the user journey while supporting our revenue targets

Product and feature strategy understanding and exceptional stakeholder management skills
While we prefer not to confine anyone within rigid categories, we imagine you will thrive and succeed in this position if you can showcase your experience or aptitude for many aspects outlined below.

You are adaptable and open to change, quickly adjusting to shifting priorities and new challenges. Curiosity drives you to dig deep, gather insights, and uncover valuable information to support sound decision-making. Highly motivated and goal-oriented, you consistently push toward achieving results and exceeding expectations. Analytical skills allow you to assess situations, critically ensuring well-informed, strategic choices. Organized and methodical, you approach tasks with a structured mindset, creating efficiency and clarity in your work.

If this characterization and below experience levels ring true, we look forward to hearing from you!

• Proven experience in digital brand, e-commerce, or marketplace platform environments, with a strong understanding of brand and product positioning and growth marketing
  
• Demonstrated ability to develop and execute data-driven marketing campaigns and value propositions, translating them into impactful consumer messaging across various digital channels (SoMe, push, CRM, in-app)
  
• Experience in developing and implementing product, go-to-market, and feature strategies that drive user engagement and revenue growth, with a proven track record of steering projects within budget and prioritizing initiatives based on ROI
  
• Exceptional skills in collaborating with cross-functional teams (product, tech, finance, marketing) and managing stakeholders, with a strong understanding of digital product development and metrics
  
• Ability to adapt product strategies to a user-centric approach, focusing on delivering exceptional customer experiences and managing diverse content formats (written, visual, and video)

Working at Vivino
Working at Vivino is challenging, fun, and rewarding. We have an incredible, multicultural, and international work culture where we take care of and look out for each other. We appreciate new ideas and encourage everyone to bring them to the table. We are not afraid to make mistakes—as long as we take ownership, learn from them, and support each other in getting even better. We have much fun at our weekly Friday bar, and Copenhagen's social committee hosts regular events.

Who are we?
TRUSTED BY MILLIONS TO DISCOVER AND BUY THE RIGHT WINE EVERY TIME

Vivino is the world's largest online wine marketplace and most downloaded wine app, powered by a community of millions. Vivino's unique wine shopping experience leverages community data to suggest personalized wine recommendations for each user. In addition to making wine discovery fun and effortless, Vivino is the best place for wine drinkers to buy wine. The Vivino app is available for download on Android and Apple devices.

We are a fast-paced, growing team with offices in San Francisco, California, and Copenhagen, Denmark. We also have teams worldwide in the UK, Netherlands, Italy, Spain, Germany, France, Ireland, Australia, and Hong Kong.

Our team is passionate about our core purpose - to empower people everywhere to enjoy wine to the fullest. We do that every day by building technology and leveraging data that puts the power back in the hands of the consumer. We do not see wine as a commodity but as an offering of a cultural experience that was once out of reach for many but is now open to everyone.

Our five core values are:

• Always Strive for Better
• Work Together
• Earn and Offer Trust
• Be Approachable
• Lead with Data

Commitment to diversity and inclusion
Vivino is an equal opportunity employer and prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin or ancestry, age, disability, marital status, veteran status, or other characteristics protected by applicable law.

 
Application deadline: April 14, 2025