By harnessing the power of technology and social behaviour, we have created a personalization-powered, community-driven e-commerce platform with more than 75 million community members. Help contribute to meaningful user growth by creating product experiences that are useful and truly loved by wine lovers worldwide.

Shape the strategic direction of Vivino's user experience across free, Premium, and marketplace journeys
As Director of Design at Vivino, you will lead and grow a world-class design function that defines how millions of users explore, enjoy, and buy wine. Located in Copenhagen, Denmark, and reporting directly to the CPO, you will shape the strategic direction of Vivino's user experience across free, Premium, and marketplace journeys. From the first scan to deep engagement and repeat purchases, you will ensure our product feels intuitive, personal, and valuable. This is a crucial leadership role where you will manage and mentor a team of product designers and design leads, working closely with Product, Engineering, Data, and Marketing teams to deliver thoughtful, habit-forming, and high-converting experiences that reflect Vivino's unique blend of utility, discovery, and community. Your key responsibilities can be described as:

• Own the end-to-end user experience strategy across core product surfaces, evolving our design vision to reflect user needs and company goals, tying together free-to-premium journeys and marketplace engagement

•  Manage, mentor, and grow a high-performing team of product designers, fostering a culture of collaboration, creativity, and rigor, and leading critique sessions to ensure craft excellence across all execution

• Partner with Product, Engineering, and commercial leaders to prioritize initiatives, integrate behavioral data into the design process, and ensure successful alignment and implementation fidelity across the organization

•  Inject user insight and design perspective into planning and prioritization to help shape top-level product strategy and company-wide initiatives (like growth and Premium adoption)

• Contribute to company-wide impact by representing the Design team in leadership forums, helping steer cross-functional alignment, and ensuring design excellence supports Vivino's monetization and operational goals

• Lead by example and contribute to company-wide impact by bringing passion to the craft and by taking complex problems hands-on

Strategic, yet hands-on design leader in a consumer-facing tech company
While we prefer not to confine anyone within rigid categories, we believe you will thrive and succeed in this position if you can effectively showcase your experience or aptitude in the various aspects outlined below.

We imagine that you are a strategic thinker who can zoom out to define a clear product vision while still providing precise guidance for execution. You must be deeply user-first, passionate about solving real user problems through thoughtful, elegant experiences that drive engagement and conversion. We seek a highly collaborative and sociable leader who builds trust and effectively champions the design's perspective. You must be driven to achieve ambitious commercial goals, imaginative in seeking innovative solutions, and flexible in adapting strategies based on a continuous, data-informed learning process and iteration. You thrive in a cross-functional environment where you can influence and align Product, Engineering, and Commercial goals with a world-class user experience.

• Extensive product design experience, with at least a couple of years in a design leadership role at a consumer-facing tech company

• Proven ability to lead design for complex, multi-surface digital products, preferably in a freemium, marketplace, or high-volume B2C platform

• Strong design portfolio showcasing both high-quality UX/UI craft and the strategic impact of your work on business and user outcomes

• Extensive experience scaling design teams and successfully evolving comprehensive design systems to ensure efficiency and quality at scale

• Deep understanding of user-centered design (UCD), product discovery, experimentation, leveraging data, user research, and A/B testing in the design process

• Proficiency in key design and prototyping tools (e.g., Figma, Adobe CC, Principle)

Working at Vivino
Working at Vivino is challenging, fun, and rewarding. We have an incredible, multicultural, and international work culture where we take care of and look out for each other. We appreciate new ideas and encourage everyone to bring them to the table. We are not afraid to make mistakes as long as we take ownership, learn from them, and support one another in our continual improvement. We have a lot of fun at our weekly Friday bar, and Copenhagen's social committee hosts regular events.

Who are we?
TRUSTED BY MILLIONS TO DISCOVER AND BUY THE RIGHT WINE EVERY TIME

Vivino is the world's largest online wine marketplace and the most downloaded wine app, powered by a community of millions. Vivino's unique wine shopping experience leverages community data to provide personalized wine recommendations tailored to each user. In addition to making wine discovery fun and effortless, Vivino is the best place for wine drinkers to buy wine. The Vivino app is available for download on Android and iOS devices.

We are a fast-paced, growing team with offices in San Francisco, California, and Copenhagen, Denmark. We also have teams worldwide in the UK, Netherlands, Italy, Spain, Germany, France, Ireland, Australia, and Hong Kong.

Our team is passionate about our core purpose - to empower people everywhere to enjoy wine to the fullest. We do that every day by building technology and leveraging data that puts the power back in the hands of the consumer. We do not view wine as a commodity, but as an offering of a cultural experience that was once out of reach for many, but is now accessible to everyone.

Commitment to diversity and inclusion
Vivino is an equal opportunity employer and prohibits unlawful discrimination based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, ancestry, age, disability, marital status, veteran status, or other characteristics protected by applicable law.

 
Application deadline: January 5, 2026